Stockholm, Sweden

Hiiii!

Hiiii!

Hiiii!

I’m Sara, UX Designer @ Paradox Interactive in Stockholm

I’m Sara, UX Designer @ Paradox Interactive in Stockholm

I’m Sara, UX Designer @ Paradox Interactive in Stockholm

2025.01 - Present

Currently at Paradox Interactive, I design player-focused UX for a next-generation grand strategy title. I work at the intersection of gameplay design, narrative systems and technical execution - anchoring the UX vision across complex features and player flows.


My work spans everywhere from high-level flows to interaction logic and interface behavior - balancing clarity, immersion and systematic feedback.


I collaborate with cross-functional teams to shape features that not only feel strategic and innovative, but scale across diverse player types and playstyles - all while building the UX Vision together with the design team for one of Paradox’s most ambitious titles to date.

2023.06 - 2024.12

Previously at Ringtail Interactive, I owned the UX Vision for an unannounced MMO and its internal creation tool.


I worked cross-functionally with engineerers, artists, designers and directors to define features from concept to implementation - leading UX Direction, managing UI production and shaping documentation standards across the team.

My role included defining flows, building prototypes and translating user research into actionable design. I also collaborated with production leads to scope UX timelines and ensured user-centric thinking was embedded throughout the development process.

2022.08 - 2023.06

At Berghs School of Communication, I deepened my knowledge in Interactive UX Design through hands-on, cross-disciplinary collaboration.


Every course was built around real client projects, where I worked on briefs from brands like Polestar, Cancerfonden, By Banoo, Unionen and more. I learned directly from industry professionals and gained experience working at the intersection of design, technology and strategy.