Awdio
Awdio was originally a project at LEGO Ventures. It's an interactive audio-story app for children where they can participate and influence the course of events in the story.
Role
Product Design, Visual Design
Problem
Balancing Interactive Choice with Technical Feasibility
Awdio aimed to be a dynamic interactive audio storytelling app, where users could make choices that influenced the storyline. Thereby each decision that the user takes within the story would impact future episodes.
However, the complexity of this structure quickly became a challenge.
01
Exponential Story Variations - With around nine choices per episode, the number of potential story paths increased rapidly, making it difficult to track and manage.
02
Technical Complexity - Implementing a system that dynamically adapts to past choices across multiple episodes required extensive logic, data tracking, and content management.
03
Scalability Issues - As more episodes were added, the branching structure made it challenging to expand the library of stories without overwhelming resources.
Context
Fixing What’s Broken
To simplify the design while preserving interactivity, I pivoted to a single episode format, or rather no episode format.
Each story would function as a self-contained experience, allowing players to make choices without the technical challenge of tracking past decisions across multiple episodes.
Before
After
Solution
Meet Awdio
Be a part of the stories
In Awdio the Home Page provides users with quick access to recently added stories, personalized recommendations and an easy way to resume where they last left off.
Users can browse a diverse selection of stories, explore detailed story pages to learn more about the plot, and favorite stories to save them for later.
Value Proposition
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Easy Access to Content - Users can quickly find new stories, recommendations, and continue where they left off.
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Improved Discovery - Personalized recommendations help users find relevant stories, increasing engagement.
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Encourages Retention – The ability to save favorites keeps users coming back for stories they enjoy.
Make active choices
Within each story, users can see multiple markers on the timeline that is visually indicating every point where they can make a choice that impacts the plot.
Value Proposition
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Encourages Replayability - Knowing where choices exist makes users more likely to explore different story outcomes.
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Better Story Flow - The timeline structure provides a clear sense of pacing and progression.
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Clear Decision Points - Visual markers help users anticipate choices, improving engagement.
